Andreas Björk, formerly Managing Director of BBH Stockholm, has been appointed Managing Director of the new agency and will be responsible for building and further developing MetaDesign in Sweden.

“Stockholm is one of Europe’s most influential hubs for design and innovation, characterized by a strong creative culture and brands with global relevance. Establishing MetaDesign here reflects growing client demand for integrated brand and experience work that connects strategy, service and product design, and technology across multiple markets,” says Andreas Björk, Managing Director, MetaDesign Stockholm. He continues: “Many agencies help companies articulate their brand strategy. What sets MetaDesign apart is that we don’t just design brands – we build the systems, services and experiences that make the brand work in practice, not just exist in a PowerPoint. That’s where many organizations need support today.”

MetaDesign Stockholm will offer the full MetaDesign service portfolio, spanning design, brand strategy, brand experience and brand activation, with a strong foundation in service and product design as well as technology development. MetaDesign combines strategic brand expertise with deep capabilities in design, service design and technology, bringing creatives, strategists and engineers together in fully integrated teams. This enables the agency not only to define brands, but also to implement them across products, services and digital platforms.

At launch, MetaDesign Stockholm comprises around 20 specialists in brand strategy, design, service design and technology. The team has previously worked with clients including Volvo Cars, Coop and other Nordic companies, and the agency now plans to grow further through several key recruitments within design and brand strategy.

The agency has already begun work on several international assignments, including projects for Lufthansa Group, in collaboration with colleagues from MetaDesign Berlin.

With offices in Berlin, Düsseldorf, Zurich, Lausanne, New York, San Francisco, Beijing and Shanghai, MetaDesign Stockholm’s clients gain access to a global network of specialists, while work is driven with strong local anchoring. MetaDesign has long followed and been inspired by Sweden’s internationally influential design traditions, making the establishment in Stockholm a natural next step in the agency’s global development.

“Sweden has long been one of Europe’s most influential design markets, and we are very pleased to now establish MetaDesign in Stockholm. Under the leadership of Andreas Björk, we look forward to building a strong Nordic hub that further strengthens our global offering,” says Daniel Leyser, Global CEO of MetaDesign.